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Home > News > Largest school TAG rugby programme to continue for 2 more years
Your News Largest school TAG rugby programme to continue for 2 more years

Today, leading flavoured milk drink brand YAZOO extended its RFU YAZOO Primary School Programme contract for a further two years, cementing the brands commitment to supporting grassroots sports in the UK until 2012. The programme, which has been running since 2006, is the largest school tag rugby programme in England and aims to improve the health of more than 250,000 primary school children through more than 25,000 tag rugby training sessions over the coming year.

The RFU and YAZOO will also continue to work in partnership with the Child Victims of Crime Police Charity (CVOC) which started Tag 2 Twickenham in 2002 and now funds the training of over 600 police staff a year to coach YAZOO Tag Rugby in primary schools. This gives police officers the ideal vehicle through which to engage with children and deliver the vital personal safety messages within CVOCs Tackle Safety programme. The CVOC link-up further demonstrates the RFU and YAZOO's commitment to making a difference to the lives of children through rugby.

Marielle de Jong, Marketing Director for FrieslandCampina UK, YAZOOs parent company, comments, Tag Rugby is our most important sponsorship and were delighted to be continuing our successful partnership with the RFU for a further two years. Since we got involved in the programme four years ago over 1,500,000 primary school children in the UK have been introduced to tag rugby through the 50 YAZOO sponsored regional festivals.

Taking part in sport is a key contributor to the health of children throughout the UK, both physically and emotionally; and milk-drinks like YAZOO also have a part to play in ensuring we make healthier choices in our lives. Our RFU YAZOO Primary School Programme sponsorship enables us to encourage children to learn how to make those decisions second nature.

As part of the RFU YAZOO Primary School Programme, children compete in Tag 2 Twickenham, a set of regional festivals that sees tag rugby teams competing for their chance to play at the Twickenham grounds before an international game. The winning team from this year, Stanley Junior Primary School from Teddington, took on St Lawrence Primary School from Shropshire at Twickenham during the much praised England game against Australia, in which Mark Cueto, RFU YAZOO Tag Rugby Ambassador, performed exceptionally well.

The new contract will see the introduction of a one-stop resource for rugby union in primary schools, Tag 4 Teachers training programme and a continuation of the TAG Rugby coaching programme. These resources will allow YAZOO to help improve the health and fitness of thousands of children over the next two years, whilst gaining all the additional benefits from playing team sports.

Paul Vaughan, Business Operations Director, RFU said: We are pleased to extend the successful partnership between RFU and YAZOO to support rugby union in primary schools. The programme encourages children across the country to get involved with sport to enable a healthier lifestyle.

Over the last four years the RFU and YAZOO have donated thousands of balls, tag belts and other equipment to primary schools across the country. To find out more please visit

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