GRASS ROOTS BUT CLEAN KIT
50 GRASSROOTS RUGBY TEAMS GIVEN NEW KITS
& THE CHANCE TO TRAIN WITH ENGLAND
England Rugby Legends Will Greenwood & Austin Healey Back the Campaign at www.aeg.co.uk/grassroots
50 schools and junior rugby clubs throughout the UK are being given the chance to win a training day with the England rugby team.
The teams, which have already won themselves an Ultimate Kit & Laundry Package, which includes 22 bespoke Samurai kits and a top-of-the range AEG 9 series washing machine and tumble dryer, will compete against each other to gain the most votes for a chance to train with England.
Teams will be looking for the support of their local communities, businesses, family and friends. Not only will voters have the opportunity to make the dreams of 22 junior players come true, they are also given the added incentive of winning a holiday for four to the 5* Forte Village Resort in Sardinia, where their children will be coached by England rugby legends every morning courtesy of Super Skills Travel, while they relax by one of the many idyllic pools or get pampered in the spa.
The grassroots rugby campaign was launched by AEG, the premium home appliance brand that combines advanced technology with award-winning design, to support clubs at grassroots level in the hope they can redistribute the costs that would normally be spent on sportswear and laundry, towards training and other facilities for the club.
The Final 50 teams, who have all started their season in a specially-designed kit thanks to AEG, were also given a laundry package for their club house. The laundry package included the brand’s new AEG 9 series Protex-Plus washing machine, tumble dryer and a month’s supply of Vanish. AEG is putting their premier machines to the ultimate test with kit washers and rugby mums using specially designed programmes to remove blood, mud and sweat from the team kits.
Teams have one month to secure as many votes in the Final 50 competition as possible:
England World Cup winner Will Greenwood said: “It’s very simple, if the team want an opportunity to learn from the best, they need to get everyone they know voting. This is an incredible opportunity to not only learn from the players they idolise, but also from the team that coach them."
AEG’s UK Head of Marketing Graham Bremer said:
“Good luck to all of our AEG Final 50 teams, we’ve built a fantastic community around our campaign and will continue to offer more opportunities like this to other grassroots sports teams.”
A selection of team pictures can be viewed here:
North East: Guisborough Rugby Club, Middlesbrough Rugby Club, Mowden Park RFC
North West: Macclesfield, West Park
Yorkshire & North Lincolnshire: Latymer Upper School, Mosborough, Skipton, Wath Upon Dearne Rugby Club, York
East Midlands: Amber Valley RUFC Mini/Juniors, Daventy Rugby Football Club, Market Bosworth, Melbourne, Nottingham Boots Corsairs RFC, Stamford Rugby Club
Eastern: Barnfield West Academy, Billericay, Hemel Hempstead, Huntingdon Rugby Club, Maldon Rugby Club, Oundle RFC, Swaffham, Wymondham RFC
London: Hackney Belles
South East: Buckingham, Chichester, Folkestone Rugby Football Club, Gosport & Fareham, Haywards Heath Rugby Club, KCS Old Boys, South Sussex Barbarians, Southwark Tigers Rugby, Sutton and Epsom Under 7s Superstars, Weybridge Vandals RFC, Winchester RFC
South West: Launceston, Penryn RFC, Salisbury RFC, St Agnes RFC Mini/Juniors, Whitehall Rugby Club
Northern Ireland: Belfast High School Former Pupils
Wales: Abercwmboi RFC, Narbeth
Scotland: Boroughmuir RFC, Brechin Junior Rugby Club
West Midlands: Bromsgrove, Lichfield, South Bromsgrove High School
The vote will close on Sunday December 4th.
3. For more information on the promotion, including terms and conditions, please visit: www.aeg.co.uk/grassroots
4. Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative products that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners, cookers and air-conditioners sold under esteemed brands such as Electrolux, AEG, Eureka and Frigidaire. In 2010 Electrolux had sales of SEK 106 billion and 52,000 employees. For more information go to www.electrolux.com/press and www.electrolux.com/news.